AppThis Adds Industry Leaders C. Finnegan (“Finn”) Faldi and Mike Crabtree to Executive Team

– Veteran ecommerce expert and former Trueffect, Inc. CEO, Datalogix COO and Yahoo Exec tapped to become Chief Business Officer.
– Technology leader Mike Crabtree, former Principal Architect, Advertising System UberMedia and VP Engineering Adknowledge named Chief Technology Officer.

DENVER, CO — (September 24, 2015) – AppThis, the global leader in the Mobile Application discovery, recommendation and monetization landscape, and one of Colorado’s fastest-growing companies, announced today that it has named C. Finnegan (“Finn”) Faldi as its first Chief Business Officer and Mike Crabtree as Chief Technology Officer.

Mr. Faldi, most recently the CEO of Westminster, CO-based Trueffect, where he remains as Chairman of the Advisory Board, brings both broad and extremely deep industry expertise to AppThis. Prior to his two years at Trueffect, he was COO at CO-based Datalogix, which Oracle acquired in December of 2014 for $1.2B. Prior to Datalogix, he was Yahoo’s VP for Global Broadband, NA Mobile, and Search Affiliate Partnerships and Operations.

“We’re thrilled to have Finn join our team,” said AppThis CEO, Jim Mansfield. “There are so few people within interactive who bring his mix of ecommerce, business development, and big data to bear. Additionally, this is a guy who has driven tremendous results at a very senior level within these domains. We’re expecting big things from him at AppThis.”

“Having Mike join AppThis to lead the technology team elevates us to another level,” said AppThis President, Mike Fitzgerald. “Mike has built and lead tremendously successful technology teams at each organization where he has worked. His arrival immediately raises the capabilities and technology leadership of AppThis.”

AppThis’s platform enables simple integration, and developers have made the company a global player through this ease. AppThis currently has more than 50,000 aps in distribution with more than 450 publishers, some of which reap more than $150K/month in revenue from these apps. At more than 2M downloads a month already, the company anticipates tremendous growth for the foreseeable future.

“Obviously, everything is going mobile – it’s no secret how vital the apps ecosystem has become for brands and users,” said Mr. Faldi. “AppThis resides at the center of this exploding segment, using sophisticated advertising technology to help app developers across the globe find new users while adding value to its partners on both the demand and supply side. It’s a tremendously exciting time to be at this company.”

About AppThis
AppThis is a global app discovery and mobile ad platform, created to provide more effective advertising on mobile devices. The company targets users via a variety of ad formats, including native/in-stream and targeted appwalls. AppThis utilizes machine learning and data analytics to show the best ad to each user. With specific expertise in app distribution, AppThis succeeds across a variety of advertiser objective formats such as direct response, click to call, and video.